Summary Highlights

• Pets4Homes has acquired Breedera, a top-rated app supporting responsible dog breeders to stay organized and compliant.
• One centralized platform for tracking heat cycles, matings, whelping dates, weights, feedings, vaccinations, treatments, veterinary visits, and waitlists.
• Introducing Mike White, Breedera's founder and new Head of Breeder Success at Pets4Homes, committed to building breeder-focused tools.
• Proven and trusted across thousands of breeders nationwide — Download the app here.

We're excited to announce that Pets4Homes has acquired Breedera, a US-born app designed to empower responsible breeders by simplifying organization and compliance during the journey of raising well-socialized, healthy puppies.

How Breedera Empowers Responsible Breeders in the US

For those new to Breedera, the concept is straightforward. Ethical breeding is founded on planning, care, and transparency. That involves detailed record keeping from the first signs of a female’s heat cycle through the moment each puppy finds a loving home.

Breedera consolidates all these important records in one easy-to-use place. You can log heat cycles and mating events, monitor temperature patterns to estimate whelping dates, document puppy weights and feeding schedules, track vaccinations and medical treatments, record vet visits, and manage your waiting list for future owners. All data is securely stored in the cloud, ensuring that your records remain private and accessible at all times.

Breedera is available for iOS and Android, making it easy for breeders across the country to stay organized on the go.

Meet Mike White, Founder & Breeder Advocate

Mike White, who created Breedera, has spent years working hand-in-hand with breeders to shape the app into a practical tool rooted in real-world breeding needs. His journey began with frequent breeder frustrations: too much paperwork, countless spreadsheets, and not enough time for actual dog care. In response, Mike developed an early prototype, sought honest input from breeders, and continuously refined the app based on their feedback.

Breedera is unique because it's designed from practical experience, not just theory, making it genuinely valuable for day-to-day breeding operations.

Putting Purpose Before Paperwork

According to Mike, the mission has always been clear: give breeders more time to focus on what truly matters—the health and happiness of their dogs. While comprehensive paperwork is vital for licensing, ethical transparency, and supporting puppy buyers, it should never overshadow hands-on care for moms and pups. Breedera strikes a balance, ensuring records are thorough and inspection-ready, daily tasks are simplified, stress levels decrease, and standards improve.

Pets4Homes' Commitment to Responsible Breeding

At Pets4Homes, we strongly align with Breedera’s values. Pets are family members, not commodities. Responsible breeders provide holistic care: selecting healthy parent dogs, guiding moms through pregnancy, monitoring every developmental stage and health milestone, socializing puppies with care, and thoughtfully matching them to suitable families. Accurate, accessible records spotlight and safeguard this comprehensive process.

Acquiring Breedera is a natural step to help breeders maintain organized control of this journey, allowing them to dedicate themselves fully to what matters most—the well-being of their dogs.

Looking Ahead: What Breeders Can Expect

Breedera will continue operating independently, maintaining its focus on aiding responsible breeders to stay in control and organized. Our shared goal remains firm: free breeders from administrative burdens so they can concentrate on their dogs.

Future updates stemming from the Pets4Homes acquisition will ease integration by linking Breedera records directly to Pets4Homes puppy listings, cutting down repetitive data entry and giving breeders more quality time with their animals.

Your data remains yours, and Breedera will evolve continuously as a trusted breeder-centric tool.

Trusted, Reliable, and Favored by Breeders

Since its inception, thousands of US breeders have embraced Breedera. The app consistently earns high ratings, gaining users mostly through enthusiastic word of mouth. Breedera has participated in major US dog breeding events like the National Dog Show and collaborates with reputable breeder organizations. Its focus stays consistent—simplifying responsible routines, securing data, and showcasing breeder professionalism in a clear, accessible way.

Mike’s New Role at Pets4Homes

We are thrilled about the future with Mike as part of the Pets4Homes family. As Head of Breeder Success, Mike will connect with breeders across America, gathering feedback and ensuring Breedera’s tools reflect the realities of diverse breeding operations, from hobbyists to large-scale breeders.

The Core Promise

This marks a major milestone in our commitment to responsible dog breeding. We aim to lighten your administrative load so your time and energy focus where it truly counts—your dogs’ health and happiness. Welcome aboard, Breedera and Mike! We look forward to writing the next chapter together.

Quick Facts About Breedera

• Founded in 2018 under the original name “PuppyFat”; rebranded to Breedera in 2023.
• Over 5,000 monthly active users across 91 countries, with a solid 4.6 average app rating.
• Partnered with leading US pet nutrition brands and present at major US dog shows through 2023–2025.
• Self-funded with positive cash flow, doubling user base over the last two years.

Learn more about Breedera at https://breedera.com/
Download on the App Store
Download for Android