Seller & Advertising Policy

Seller Policy

At Lancaster Puppies, we’re committed to maintaining a trustworthy, transparent, and ethical marketplace for both buyers and sellers.

To help ensure a positive experience for everyone, we’ve outlined the following guidelines based on our Terms of Use. 

By listing on our platform, all sellers agree to follow these standards and commit to the following:

1. Accuracy and Honesty

  • Provide Truthful Information: All details in your listings, including descriptions, pricing, and availability, must be accurate and not misleading. Misrepresentation can lead to removal from our platform.

2. Compliance with Laws and Regulations

  • Adhere to Legal Standards: Ensure that your breeding and selling practices comply with all applicable federal, state, and local laws and regulations. This includes obtaining necessary licenses and adhering to animal welfare standards.

3. Respect for Intellectual Property

  • Use Authorized Content: Only use images, text, and other content in your listings that you have the right to use. Unauthorized use of copyrighted or trademarked material is prohibited.

4. Prohibited Content

  • Avoid Offensive Material: Listings must not contain any content that is defamatory, obscene, discriminatory, or otherwise inappropriate. Such content will be removed, and may result in account suspension.

5. Communication and Transactions

  • Maintain Professionalism: Engage with potential buyers respectfully and professionally. We recommend that all communication be conducted through the channels provided by Lancaster Puppies to ensure transparency.

6. Prohibited Activities

  • No Fraudulent Behavior: Any form of fraud, including but not limited to false advertising, bait-and-switch tactics, or failure to deliver promised services, is strictly prohibited and may result in the permanent removal of your account.

  • No Spamming: Sending unsolicited messages or posting repetitive content is not allowed and will result in the immediate removal of your account.

7. Account Responsibility

  • Secure Your Account: You are responsible for maintaining the confidentiality of your account information and for all activities that occur under your account. Notify us immediately of any unauthorized use. We strongly recommend using 2 Factor Authentication to secure your account. 

8. Enforcement and Reporting

  • Cooperate with Investigations: If a violation of these guidelines is reported, you are expected to cooperate fully with any investigations conducted by Lancaster Puppies.

Advertising Policy

At Lancaster Puppies, we’re dedicated to creating a safe, ethical, and trustworthy space for all.

To help ensure a positive experience for everyone, we kindly ask that all users follow the guidelines below when creating their listings.

General Listing Requirements

  • One Ad Per Puppy: Each puppy must have its own individual listing with a unique name - no "litter for sale" listings are allowed.

  • Accurate Information: All details in the listing (breed, birthdate, pricing, and description) must be correct and truthful. Misleading or vague listings will be removed.

  • Clear and Appropriate Language: Listings must be written in a professional and respectful manner. Inappropriate language, offensive terms, or misleading claims are not allowed.

  • Legal Compliance: Sellers must follow all applicable state and federal regulations related to animal welfare, sales, and advertising.

Image & Video Guidelines

  • Clean & Well-Lit Photos: Images should be clear, with no clutter, dirt, or unkempt surroundings.

  • Correct Parent Photos: If including pictures of the puppy’s parents, they must not be misrepresented or confused with the puppy being sold.

  • No Inappropriate Content: Any text overlays, edits, or additions to images must be appropriate and relevant.

Listing Details

  • Correct Breed Identification: Ensure the breed listed matches the puppy in the photos.

  • Fair & Consistent Pricing: Listings with unusually low prices or inconsistent pricing will be flagged for review and may be removed.

Prohibited Listings & Practices

  • No Fraudulent Listings: False, misleading, or duplicate listings are strictly prohibited and will be immediately removed.

  • No Third-Party Sales: Sellers must be the legal owner (or acting on behalf of the legal owner) for the puppy being listed.

  • No Misrepresentations: Any claims regarding registration, pedigree, or vaccinations must be verifiable. Sellers may be required to provide proof upon request.

Enforcement & Reporting

We actively moderate listings to ensure compliance with these policies. If a listing is found to violate our guidelines, Lancaster Puppies reserves the right to remove the ad and take further action as necessary.

If you suspect a listing violates our policies, please report it to our team immediately via the "Report this Puppy" button on the listing or contact us directly at [email protected]. We investigate all reports and take appropriate steps to maintain a safe marketplace.